A lead isn’t a cost. It’s a customer who comes back for years.
A dog gets groomed every six to eight weeks — for years. So the question isn’t “what does a lead cost?” It’s “what is a regular client worth?” Unlock a lead from around R80; a client you win can be worth R3,000 and more in their first year alone. Below, run your own numbers and see for yourself.
The lead math
One unlock. One client. A year of grooms.
Example figures for illustration. Real lead prices vary by region and slot tier and are always shown in rand before you unlock.
At about R80 a lead and R450 a groom, even if only 1 in 5 leads you unlock becomes a regular, your cost to win a client is under R400 — earned back in their very first appointment.
Everything after that first groom is profit. That’s the difference between buying a phone number and buying a customer.
Run your own numbers
Don’t take our word for it. Use yours.
Illustrative only — the numbers above are yours to set. Real lead prices and demand vary by region and are shown before you unlock.
Why the math holds up
The numbers only work if the leads are fair. So we made them fair.
Capped exclusivity
Pet owners pick the number of groomers who can ever see their booking — three, five, or eight. Most platforms sell the same lead to ten or more. Fewer groomers per lead means a far better chance your unlock turns into a booking, not a busy signal.
Refundable disputes
Dead phone number? Duplicate? Customer outside your area? Raise a dispute within 7 days. An admin reviews every case and refunds genuine bad leads to your wallet. You don’t pay for leads that were never real — which is what keeps your cost-per-customer honest.
Pay per lead, no subscription
Free to join. Unlock leads as you want them. No monthly fee to clear before the platform earns you anything — so every rand you spend goes straight at winning a customer, priced in rand and visible before you unlock.
We’re onboarding the first 50 South African groomers right now.
That means the lead volume in your region is what it is — we won’t pretend otherwise. In return, the first 50 approved groomers get the Early Adopter package: a free welcome unlock so your first lead is on us, and a direct line to the founder for the first six months.
This is the phase where founding groomers get to shape what the platform becomes — and get treated like a partner, not a number.
Your first lead is on us.
Approval typically takes 24–48 hours. Once you’re in, your first lead unlock is free — pick any tier, no rand spent. See what a won customer is worth before you ever pay for one.